In Response to Kayle's Post

In response to Kayle's post regarding product placement:

Do you think that product placement is a good way to market your item?  Do you become annoyed when seeing brand names etc. in movies? 

I think that product placement is a positive and effective way to market items and brands, within reason of course.  If there are continuous billboards and signage throughout an entire movie or TV episode for one or multiple products, then it becomes obnoxious and takes away from the actual movie or TV show.  However, if done subtly and in a classy manner then it can definitely be effective.  The financial benefits are also a positive aspect of product placement in the entertainment world, due to the recession and not entirely financially stable time we live in, the added money from companies using product placement, can significantly increase the budget and ultimately result in a better movie or TV show.