As New York Fashion Week 2011 began this past Thursday, Pepsi, one of their top sponsors of the event revealed a new taller and more slender Diet Pepsi can. The reason for the change? According to the company the new version of a classic is a "celebration of beautiful, confident women." Promotional collaborations with designers Betsey Johnson and Charlotte Ronson are set to take place during Fashion Week to showcase the redesigned can. Pepsi Co. elected for the launch during Fashion Week to coincide with the goal of the week and the product of innovative designs.
The aim of the new shape is to provide a more polished and stylish look. The updated Diet Pepsi will be available in March to consumers nationwide. Although, nothing about the actual product has changed, the company is facing backlash for their sales pitch insinuating that skinnier is better.
The National Eating Disorders Association finds Pepsi Co. new promotion of its redesigned product to be offensive and thoughtless. The organization believes this new product to send the message that the more tall and slender you are, the more attractive others will find you.
Do you think the taller and skinnier can is contributing to a negative portrayal of body image?
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